Peter van stolk biography of michael

  • Peter van Stolk used his creative genius to turn a small juice company into a venture with a US$900 million market capitalization on the Nasdaq.
  • INNOVATION AT THE LEADING EDGE: A conversation with Peter van Stolk.
  • When Peter Van Stolk started selling his soda to young hip kids at skate shops and comic book stores, he was focusing his marketing efforts.

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    question number 1) when peter van stolk started selling his soda to ung hip kids at skate shops and comic book stores, he was focusing his marknadsföring efforts toward which of the following?

    A- The marginal cost of the gods unit produced is $20, b- the firm's percentage markup of price over marginal cost (Lerner Index) is 50%, and the firm's profit with average variable cost of $15 and c- fixed cost of $2000 is $18,000.

    a. To find the marginal cost of the gods unit produced, we can use the formula:

    Marginal Cost = Price x (1 / Absolute Value of Elasticity of Demand)

    So, in this case, the marginal cost would be:

    Marginal Cost = $40 x (1 / |-2|)

    Marginal Cost = $40 x 0.5

    Marginal Cost = $20

    Therefore, the marginal cost of the gods unit produced is $20.

    b. The Lerner Index measures the grad of marketpower that a firm has and fryst vatten defined as the percentage markup of price over marginal cost. It fryst vatten given bygd the formula:

    Lerner Index = (Price - Marginal Cost) / Price

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    Peter van Stolk profile

    Mission: To quintuple SPUD’s annual revenue to $100 million within five years

    Assets: Reputation as a creative genius and experience building a venture into a multimillion-dollar enterprise

    Yield: Top job and biggest shareholder at the SPUD grocery delivery venture

    By Glen Korstrom

    Peter van Stolk used his creative genius to turn a small juice company into a venture with a US$900 million market capitalization on the Nasdaq in 2006.

    The Jones Soda Co. (Nasdaq:JSDA) founder now aims to do for online grocery delivery what he did for a company perhaps best remembered for releasing a line of turkey and gravy soda at Thanksgiving.

    Now CEO of East Vancouver’s Sustainable Produce Urban Delivery (SPUD), van Stolk aims to increase his new company’s $18 million 2010 revenue to more than $100 million within five years.

    He invested close to $1 million of his money into SPUD last fall and brought in four other investors:

    • Gateway Casinos & Entertainment

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      Jones Soda appoints Michael O'Brien CFO

      Jones Soda appoints Michael O'Brien CFO

      Jones Soda appoints Michael O'Brien CFO

       
      Jones Soda Co. said it�s replacing its chief financial officer, Hassan Natha, with Michael O�Brien.

      The beleaguered Seattle soda company (NASDAQ: JSDA) this month announced a second-quarter loss of $2.7 million. Late last year, founder and former CEO Peter van Stolk stepped down, and was replaced by Stephen Jones.

      O�Brien was formerly the CFO at Pyramid Breweries of Seattle, before that company was bought by Independent Brewers United Inc. of Vermont. O'Brien's annual base salary will be $200,000, according to Jones.

      Natha �plans to pursue other interests,� according to Jones Soda.

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